Privacy Policy

Overview

Horizon Real Estate Group, LLC (operating as Horizon Realty Group) manages edentonbuyersbrief.com. This policy outlines what data is collected, how it is used, and your choices. Use of this site constitutes agreement to these terms.

1. Information We Collect

User-Provided Data. We collect names, email addresses, phone numbers, budget ranges, purchase timeframes, and real estate preferences when you submit forms or contact us.

Automatically Collected Data. We gather technical information including IP address, device type, browser type, referring URL, pages visited, time on page, and approximate geographic location through cookies and similar mechanisms.

Third-Party Tools. We use the following third-party services:

• Google Analytics (traffic analysis)
• Google Tag Manager (event tracking)
• Google Ads (conversion tracking, remarketing)
• Meta Pixel (Facebook/Instagram conversion tracking)

2. How We Use Information

Information serves these purposes:

• Responding to inquiries and delivering materials
• Communicating about relevant properties and services
• Operating and improving the website
• Measuring marketing performance and targeted advertising
• Complying with North Carolina real estate regulations

3. Confidentiality and Agency Relationships

Information submitted through this site is not confidential unless a written Agency Agreement is in place. Until formal representation begins, shared information may be used for marketing and business development. Once an Agency Agreement is signed, information receives protection under North Carolina real estate law and the REALTOR® Code of Ethics.

4. Sharing of Information

We do not sell personal information. Sharing occurs only with:

• Service providers (hosting, email, CRM, scheduling)
• Advertising partners (Google, Meta)
• Real estate professionals involved in user-initiated transactions
• Legal authorities when required by law

5. Cookies and Tracking Technologies

You can control cookies through your browser settings. Opt-out options are available through Google Ads Settings, Meta Ad Preferences, the Digital Advertising Alliance, and the Network Advertising Initiative portals.

6. Email Communications

Form submission constitutes consent to receive marketing emails. You may unsubscribe at any time. Transactional emails continue regardless of marketing preferences.

7. Data Retention

Data is retained as long as necessary for service delivery, legal compliance, dispute resolution, and agreement enforcement. Marketing contacts are kept until opted out. Transaction records follow North Carolina's three-year retention requirement.

8. Security

We employ reasonable administrative, technical, and physical safeguards. Internet transmission cannot guarantee absolute security.

9. Children's Privacy

This site is not directed at children under 13. Accidental collection of such information will be deleted upon notification.

10. Third-Party Links

This site links to external websites (narrpr.com, cal.com, and others). We are not responsible for their privacy practices.

11. Changes to This Policy

Updates are effective upon posting. The "Last Updated" date reflects revisions. Material changes will receive clear notification.

12. Contact

Privacy-specific inquiries should include "Privacy Request" in the subject line.